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Chicago, IL April 22, 1999 (ICB TOLL FREE NEWS)
Kristina is one. Christine is one. So is Donna. They are among the
estimated 10,000 young women between the ages of 20 and 39 diagnosed with
breast cancer every year, according to the American Cancer Society. And
the National Cancer Institute says the biggest increase in the
incidence of breast cancer is among women under the age of 45.
Ameritech and the Y-ME National Breast Cancer
Organization have teamed to establish an innovative pilot program
that uses technology to give young breast cancer patients and survivors the
information and support they need. Ameritech General Business Services will
help these women get in touch with each other and with health care
professionals through a monthly conference call using Ameritech's
1-800-CONFERENCE service.
Ameritech's 1-800-CONFERENCE service was launched
in 1997, with the carrier's acquisition of the vanity 800 number
1997 for a reported six-figure purchase price.
It's been proven that support groups make a
positive difference in the survival of women with breast cancer. "As a breast
cancer organization, Y-ME knows the importance a support group makes in
the lives of women with breast cancer," says Kristina Pavlou, director
of public education, Y-ME. "As a young breast cancer survivor, I know
the needs of young women across the country who have breast cancer.
There has never been an easy way for them to connect with other women
who are in the same age group and who are dealing with the same issues,
until now. Thanks to funding from Ameritech, this new tele-support group
will make it possible for young women to have the support they need for a
better chance for survival and a higher quality of life."
Through Ameritech's 1-800-CONFERENCE, Y-ME will
host a monthly teleconference education seminar for approximately
30 young women and their husbands or partners. The hour-long call --
in English only -- is scheduled for 7 p.m. CST on the second Thursday of
the month. It will include a 20-minute presentation by a health care
professional, followed by a 10-minute question-and-answer session. The
conference call concludes with a half-hour rap session led by Y-ME staff
members who are young breast cancer survivors. Topics may include
pregnancy after breast cancer, reconstruction after mastectomy, exercise and
lymphedema, sexuality, dating, follow-up care and prophylactic mastectomy
for younger women.
"Ameritech eagerly continues our support of the
Y-ME organization with our 1-800-CONFERENCE service," said Robert
Wasserman, vice president marketing, Ameritech General Business
Services. "Through telecommunications, we can bring these women
together, whether they live in a rural area or a city not yet served by Y-ME."
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